At Wave Review Co. ("we," "us," or "our"), your privacy is important to us. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website https://wavereviewco.com (the "Website") or use our automated review collection and management services for local businesses (the "Services"). We are committed to complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) for EU residents, the California Consumer Privacy Act (CCPA) for California residents, and Maryland data protection laws.
By accessing our Website or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Website or Services.
1. Information We Collect
Information You Provide to Us
When you interact with our Website or Services, we may collect personal information you voluntarily provide, including:
-Name
-Email address
-Phone number
-Business name and details
-Payment and billing information (processed via secure third-party platforms)
-Customer reviews or feedback submitted through our Services
-Any other information you provide via forms, communications, or account registration
Information We Collect Automatically
When you visit our Website, we may automatically collect certain information through cookies, web beacons, or other tracking technologies, such as:
-IP address
-Browser type and version
-Pages visited
-Time spent on pages
-Referring URL
-Device type and operating system
-Unique identifiers
We use this information to analyze usage, improve Website performance, and enhance your experience.
2. How We Use Your Information
We use your information for the following purposes, based on legal grounds such as your consent, contractual necessity, or our legitimate interests:
-To provide and manage our Services, including automating review collection and management
-To communicate with you about your account, inquiries, or service updates
-To process payments and manage billing through third-party payment processors
-To send marketing communications, such as newsletters or promotional offers (only if you’ve opted in)
-To analyze Website and Service usage to improve functionality and user experience
-To comply with legal obligations, such as responding to lawful requests from authorities
-To protect our rights, property, or safety, or that of our users
3. How We Share Your Information
We do not sell your personal information. We may share your information with:
Service Providers and Partners: Third parties to support our operations. These providers are contractually obligated to handle your information securely and only for authorized purposes.
Third-Party Review Platforms: Customer reviews or feedback may be shared with platforms like Google or Yelp, as directed by you, in accordance with their terms of service.
Legal Authorities: If required by law, regulation, or legal process (e.g., court orders, subpoenas).
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity.
With Your Consent: For any other purpose with your explicit permission.
4. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., web beacons, pixels) to enhance your browsing experience, analyze site traffic, and deliver personalized content. Third-party analytics tools, such as Google Analytics, may also collect data about your Website usage. You can control cookies through your browser settings or opt out of third-party tracking via tools provided by those services (e.g., Google Analytics Opt-Out). Note that disabling cookies may affect Website functionality.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Upon termination of your account, we may delete your data within a reasonable timeframe, unless required to retain it by law or for legitimate business purposes (e.g., billing records). Customer reviews shared with third-party platforms are subject to those platforms’ retention policies.
6. Your Choices and Rights
You have the following rights regarding your personal information, subject to applicable laws:
Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your personal data, subject to legal retention requirements.
Opt-Out: Unsubscribe from marketing emails by clicking "unsubscribe" in any message or contacting us.
Cookies: Disable cookies through your browser settings (may affect Website functionality).
We implement reasonable technical and organizational measures to protect your information, such as encryption and access controls. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. In the event of a data breach, we will notify affected users as required by applicable laws.
8. Third-Party Links
Our Website or Services may contain links to third-party sites (e.g., social media, Google, Yelp). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies.
9. Children's Privacy
Our Website and Services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 13 without parental consent, we will delete it promptly.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised "Last Updated" date. Your continued use of our Website or Services after such changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions about this Privacy Policy or your data, please contact us at:
